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Novus Fragrances manufacture and distribute a range of quality fragrances inspired by the world’s major brand names directly to the consumer or through our independent Resellers in South Africa and neighboring countries.

Not only will you find our Products to be of the highest quality and long lasting after application, but our prices will undoubtedly suit your pocket.

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The selling of personal body care products is a multi billion rand industry.

Customers generally prefer "personal attention" when it comes to body care products and they like to smell, feel and talk about (share) their experiences before they decide to buy. The "personal touch" experience is usually lost in retail stores as a result of high volumes of people entering these stores and the attendants generally do not have the time to attend to all customers.

Direct marketing or selling is an industry where individuals can earn a sizeable income (part or full time) without having to be employed by a company. Many people also become involved in the direct selling industry to supplement their existing income (without having to quit their current job) to enjoy a better lifestyle financially. As Direct Selling is a business directly to people, it is the ideal solution to offer customers the "personal attention" they want.



How can I buy Novus Fragrances' products?

We are convinced that when it comes to perfumes or body care products in general, consumers prefer to smell (test) before they buy. For this reason our business model is based on a "personal touch" principle. Our Resellers carry the testers and products of our product range and will gladly visit you at your workplace or home to share our product range with you. Go to the "FIND A RESELLER NEAR YOU TO VISIT YOU" section on the website and find the details of a Reseller in your area. If there is not a Reseller in your area, phone us on 087 808 7351 or send an email to and we will gladly assist you.   

Did you know ……

 In choosing the right perfume you need to consider the time of day, the season, the occasion and your own skin type.
Perfumes smell differently on different people.
 Different people smelling a perfume may react differently to the scent.
 Your favorite perfume may in time no longer smell the same as your own body’s chemistry changes.
A fragrance may last longer on some people than on others. Dry skin will not retain a fragrance application as long as oily skin.
 You can make your fragrance last longer by applying a layer of non-perfumed oil-based natural skin lotion onto the skin before putting on perfume.
 Extreme temperatures and exposure to the sun will damage your perfume.
 The three major fragrance types are floral, oriental & chypre.

What is meant by the term “notes” in fragrances?

 Fragrance notes refer to the various layers of ingredients which make up the fragrance. The notes are referred to as “top notes”, “middle notes” and “base notes”.

What do top, middle and base notes mean?

Fragrances are described in a musical figure of speech as having three sets of “Notes”, making the harmonious scent accord. The notes unfold over time, with the immediate impression of the top note leading to the deeper middle notes, and the base note gradually appearing as the final stage. These notes are created carefully with knowledge of the evaporation process of the Fragrance.

Top Notes: The scents that are perceived immediately on application of a Fragrance are called “top notes”. Top notes consist of small, light molecules that evaporate very quickly. They form a person’s initial impression of a Fragrance. Top notes are also referred to as head notes. Top notes last just a few minutes (5-10 minutes).

Middle Notes: This is when the scent of a Fragrance comes forward just prior to when the top notes dissipate. The middle note compounds form the "heart" or main body of a Fragrance and act to mask the often unpleasant initial impression of base notes, which become more pleasant with time. They are also called the "heart notes". The middle note begins after about 10-15 minutes and lasts for about an hour.

Base Notes: These are the scent of a Fragrance that appears close to the departure of the middle notes. The base and middle notes together are the main theme of a Fragrance. Base notes bring depth and solidity to a Fragrance. Compounds of this class of scents are typically rich and "deep" and are usually not perceived until 30 minutes after application. The base note is the final and longest lasting expression of a perfume and lasts for several hours.

Why does Fragrance contain alcohol?

Alcohol makes the Fragrance radiate from your skin. Without alcohol you would be the only person knowing you are wearing the Fragrance at all.

Where should I apply my Fragrance?

Apply directly to your pulse points: Inside the wrist, behind the ears, at the temples, the back of the neck and the cleavage area. 
Fragrances rise, so don't overlook your legs, knees, thighs, feet and ankles. 
Never rub perfume on the skin.
Don't put on perfume if you're sunbathing.
Try not to get perfume on your clothes and never on silk.